Family Photographer Website
Simply Molly Photography is a solo photographer based out of Columbia, TN. Molly specializes in family and baby photography and has a long list of loyal clients. To work with Molly is to love her.
Molly came to us needing a full website redesign. It was time for her to update her brand colors and integrate her online platform with a scheduling tool that could be customized to her needs as a busy and successful photographer.
The Project
Well Fed was hired by Molly to create a website that was easy and fun to interact with and had a focus of easy booking. Over the years she has grown her business around family and baby photography in Columbia, TN, as well as Nashville, TN and Middle Tennessee. She needed something that spoke to her target audience - mainly mother’s seeking to capture memories of their growing children.
The Website
The project began after Well Fed met with Molly and presented a website wireframe. The wireframe laid out all the copy that would be included on the website and a rough sketch of how clients could navigate, interact with, and book through a direct link.
Once the wireframe was completed and approved by Molly, Well Fed went to work creating the website on Squarespace and integrating the scheduling tool for one click scheduling access.
Molly also wanted to make sure pricing was clear and transparent on the site; Well Fed created a clear and easy to follow 3 step process for clients to book, schedule, and enjoy their shoot with Molly. This 3-step process has proven to have a higher conversion rate when compared to websites lacking a clear success path for end users.
The Final Result
Simply M Photography’s website has bright colors and smiling faces. It captures the authenticity Molly brings to each of her photography sessions and offers an easy way for clients to book with her based on her schedule.